Cartoon Network asked us to create an app that would extend their influence beyond television. And it had to bring something extra to the table: simply watching shows or playing games wouldn’t do. So I came up with a concept that combines both.
The app harnesses the power of the iPad, allowing viewers to simultaneously watch shows while playing games. On the iPad, if you hold the tablet upright, the screen splits, with the show on the top and games on the bottom. Turn it sideways to play the game exclusively. Turn it the other way to view the show. The split screen isn’t a feature on the iPhone, given its smaller size, but users still have the power of choice to watch shows or play games simply by turning the device.
Calling it “fantastic,” Apple named it an Editors’ Choice upon its release. We’re proud of the reception it’s received in the press, which calls it “first-of-its-kind,” “revolutionary,” and "sure to delight." And Cartoon Network's Director of Digital Chris Waldron says it's resulted in "millions and millions of downloads . . . It [is] much bigger than we anticipated."
Roles:
Creative Director, Designer (Funny Garbage)
Key Team Members:
Fred Kahl, Sam Kang, Kristin Ellington, Junko Bridston, Jason Nunes, Makiko Higashi, Dreamsocket, All Things Media
Client:
Cartoon Network
Awards & Highlights:
Apple Editors' Choice
Featured in USA Today x 2
Featured in Animation Magazine
Featured in GIzmodo
W3 Gold Award & Silver
2013 HOW Interactive Design Award
iKids Screen Award for Best Streaming Video Platform
Sparks Award Nomination
Promax BDA Gold Award
